SUSTAINING DEMAND THROUGH SUPPLY SIDE INTERVENTION: Sanitation Marketing
The Phased Approach to Total Sanitation (PhATS) supply component aims to strengthen local supply chains for sanitation and hygiene goods and services through Sanitation Marketing (SanMark). Through SanMark, suppliers and service providers market their goods and services to rural households to increase demand, improve supply and increase sales and profits.
Samaritan’s Purse (SP) initially enrolled 25 entrepreneurs to develop small sanitation businesses to serve their neighbors. SanMark promotions follow Demand Creation activities:
- Barangay is “triggered” by SP Hygiene Promotion team
- Barangay works to reach Grade 1 Zero Open Defecation (ZOD) certification (share latrines)
- Demand created for low-cost sanitation products at the household level